Paket Lengkap Imbas Green Merk Image Dan Green Perceived Value Terhadap Green Trust Dan Green Merk Equity
Baca Juga:
ABSTRACT: The purpose of this study to determine the effect of green merk image, green perceved value on green trust and the green merk equity of Ades bottled water products in Denpasar. The samples used were 100 people and collected through non-probability sampling method. Data were collected by distributing questionnaires and using Likert scale. The analysis technique used is PLS. The analysis showed green merk image influence positively and significantly to the green green trust and merk equity. Green perceived value affect positively and significantly to green and green merk equity trusts, and green trust influence positively and significantly to the green merk equity.
Kata Kunci: green merk image, green perceived value, green trust, green merk equity
Penulis: I Made Gilang Mahendra
Kode Jurnal: jpmanajemendd170152
