Paket Lengkap Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Forklift Brand Toyota (Studi Pada Pengguna Forklift Brand Toyota Di Jakarta)

Abstract: This research is aimed to analyze the influence of merk image, price perception, product quality, promotion and Customer relationship management to Toyota merk forklift purchase decision. This study used multiple linear regression analysis with SPSS program. The population used is the customer who had bought Forklift products in PT. Traktor Nusantara. While the sample used as many as 100 people with sample selection techniques non-probability sampling using accidental sampling. The results showed that there is a positive and significant relationship between merk image of the purchase decision, There is a positive and significant relationship between price perceptions of purchasing decisions, There is a positive and significant relationship between product quality to purchase decision, There is a positive and significant relationship between Promotion of purchasing decisions, There is a positive and significant relationship between Customer relationship management to purchase decisions

Keywords: Brand Image, Price Perception, Product Quality, Promotion, Customer Relationship Management, Purchasing Decision

Penulis: Kevin Carollan Affandi, Sri Rahayu Tri Astuti

Kode Jurnal: jpmanajemendd170951