Paket Lengkap Analisis Imbas Product Placement Terhadap Word Of Mouth Atas Merek Speedy Pada Program Live Show Nbl Indonesia

Abstract: The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. Population is audience of NBL Indonesia. Sample taken were 100 respondents using purpossive sampling method. Simple Linear Regression used as an analytical tool. The result shows that product placement has a positive effect on word of mouth.

Keywords: Product Placement, and Word of Mouth, NBL Indonesia

Penulis: Jurnal Manajemen

Kode Jurnal: jpmanajemendd141342