Paket Lengkap The Impact Of Price And Merk Awareness Toward Merk Loyalty Of Tri Provider In North Sulawesi Case Study : University Students Unklab, De La Salle, Unima, And, Unsrat
Abstract: Telecommunication provider is a requirement for us to communicate through gadget, and Tri provider is one of telecommunication merk in indonesia, company make various ways to make customer loyal to merk Tri. the purpose of this study is to analyze the impact of price and merk awareness on merk loyalty partially and simultaneously. This study is quantitative and using multiple regression model to answer the research problem, respondents in this study were taken from 100 students unklab, de la salle, unima and unsrat. This study shows that the variable price and merk awareness have influence on merk loyalty in partialy and also simultaneously. To Tri, based on this research about the impact of price and merk awareness toward merk loyalty which affects the customer, Tri product must keep the price in line with the quality on offer. and also increase merk awareness as much as possible by adding merk ambassadors, and holding events announced in public through television, social media or radio to increase.
Keyword: price, merk awareness, merk loyalty
Penulis: Ivan Aliandra Rompas, Sifrid S. Pangemanan, Farlane S. Rumokoy
Kode Jurnal: jpmanajemendd180285
