Paket Lengkap Analisis Efek Preferensi Merek, Persepsi Kualitas, Dan Perceived Value Terhadap Keputusan Pembelian Sepeda Motor Yamaha Matik Di Semarang
Baca Juga:
Abstrak: This research study aimed to determine the influence of merk preference,perceived quality, Perceived Value toward purchasing decisions. This research is motivated increasingly tight competition level of automatic motor cycle. A sample of this study is 100 consumens. The technique used in sampling is an accidental sampling. The results of this study is a manufacture company or business actors which is able to offer the benefit through increased merk preference by providing added value services to business and consumers, will eventually be able to influence its consumer behaviour in purchasing decisions.
Key words: merk preference , perceived quality, Perceived Value , purchase decisions
Penulis: Imroatul Khasanah
Kode Jurnal: jpmanajemendd151615
